When seeking ways to drive traffic to your website, you will most likely use all the resources available to you. For some businesses, that means investing in paid search engine results rather than working to achieve them organically. But which one should you go with? Is it worth buying your way to the top of the search engine rankings (even if it’s only for a short while) or should you just climb your way there through hard work and dedication? … [Read more...] about Using Paid Search Results as a Marketing Strategy: Pros and Cons
What is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
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There’s no question that SEO is important for your marketing efforts. You should have a sound inbound strategy that includes an engaging website, great content and concrete solutions for your customers’ problems. But what you do away from your website is just as important as what you do on it. This is where off-page SEO comes in. The internet is not the only means of driving traffic to your website, and there are many effective offline marketing … [Read more...] about 7 Off-Page SEO Strategies Marketers Should Know
Does content come with an expiry date? In this ocean of digital content ruled by SEO, the biggest challenge in content marketing is to produce content that stays relevant for days, months, and years. With the increasing pressure to create fresh SEO-friendly content by the minute, stop and ask - Is this fresh content 'adding value' to the larger content universe of the brand? If someone views the content after five years or even one year, is she … [Read more...] about A Case for SEO-Friendly Content! Future-Proof Your Content Marketing
Most of us have heard of Google algorithms and their impact on search engine rankings. Google’s algorithms often take the names of animals, but even if you’re not an animal lover, the names Panda, Penguin, Hummingbird and Pigeon should have significant meaning for you in an inbound marketing context. Each algorithm was designed to improve a specific aspect of the internet surfer’s user experience, so whatever he/she was searching for, the … [Read more...] about 4 Algorithms That Have Impacted Inbound Marketing
Whether you’ve got a brand new website, or you’ve had a web presence for some time but would like to do more with it, link building is an effective tool in your online marketing arsenal. If you’re not familiar with link building, it is the practice of getting other websites to have links that take their readers back to your own. When Google notices that your blog or website is getting lots of backlinks (from good sites) it deems your website … [Read more...] about Link Building Strategies for Online Marketing