Content marketing can be very profitable to a business when it is merged with the right content and the right platform. Content creation is an art. Any marketer who has had any real success in his/her content marketing efforts will tell you that. He/She will also tell you that strategically planned high quality content creation is the answer. However, even after doing everything right, your content is just not cutting through. You notice that … [Read more...] about Content Marketing on Social Media Platforms – Why Native Content Wins?
What is Inbound Marketing?
Pushing advertising to sell a product/service is not efficient anymore. It costs advertisers a lot because audiences are preferred to ignore and skip advertising (whether it is by fast-forwarding over them or blocking them from their browser).
Inbound marketing is the privilege of delivering anticipated, personal and relevant messages to people who actually want to get them.
Find Related Articles
When brainstorming your inbound marketing strategy, it can feel overwhelming at best, and impossible at worst. Advice regarding designing your plan revolves around appealing to your audience. Simple, yet effective. Put yourself in your consumers’ shoes, and ask yourself – what will convince them to look further into your company? What inbound marketing approach will spark their curiosity, and hopefully, lead to a loyal customer? When Audience … [Read more...] about Inbound Marketing, Different Strokes for Different Folks!
It’s no secret that successful marketing is customer-focused; whatever you sell has to satisfy the customer’s needs and desires in concrete ways. It is also important to build solid relationships with your customers, but what about the customers themselves? How does your product influence their lives? Lifestyle marketing is not so much about a product as it is about speaking to consumers’ lifestyles. Whatever product you are selling, it has to … [Read more...] about Utilizing Lifestyle Marketing to Grow Your Business
Think of all your inbound marketing activities from generating leads, managing landing pages and social media sites, editorial functions, email marketing, and the most cumbersome of all - analytics and performance tracking. Now think of a one-stop solution software who not only performs all these functions optimally utilising resources such as time, money and effort but also enhances the performance of your inbound marketing with regard to … [Read more...] about Benefits of Inbound Marketing Software – More Bang for Your Buck!
An inbound marketing software creates an alignment between your sales and marketing efforts as it tracks leads, classifies and segments them to keep them from being left out. It provides valuable customer insights, facilitates communication with them at all touch points of the purchase cycle and measures your marketing return on investment (ROI). It builds and maintains the structure of your marketing efforts giving you plenty of time and … [Read more...] about Choosing an Inbound Marketing Software: What a marketer Must Know