Since its inception in 2007 on Twitter, the use of hashtags has expanded into the world of Facebook, Instagram, Google+ and other social media networks with tremendous success. From its initial objective to categorize relevant content, it has now blown into a full-fledged social media marketing strategy aimed at improving searchability, trend-spotting and creating and nurturing brand conversations online. Running a hashtag campaign is a … [Read more...] about How to Create an Effective Social Media #Hashtag Campaign
What is Social Media Marketing?
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
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If your company is tempted to buy Likes on Facebook, we’d encourage you to explore all of your options and potentially reconsider. Chances are, all companies have been tempted by this possibility, especially in the beginning stages. But, while it may appear that having as many Likes as possible is the most important part to having a strong social media presence, inbound marketing is about much more than that. Facebook is important, but Likes … [Read more...] about Buying Facebook Likes, Think More Creatively!
Most inbound marketing strategies include Facebook. Every company from Fortune 500 to SME recognizes the role of Facebook marketing to not only place their brand on the consumer map but also to highlight it. From its earlier days of being a social networking site targeted at connecting family and friends, it has evolved into an indispensable online marketing tool for companies to connect with targeted audience. The Facebook Challenge Most content … [Read more...] about Inbound Marketing and Facebook Storytelling: Secret Tools
Social media is an indispensable resource in the content marketing toolkit. For any inbound marketing strategy to be successful, it must have a healthy blend of email marketing and social media marketing among the others. Social media gives accessibility to a broad range of audience. Hence it is gaining more and more prominence in online marketing. Every inbound marketing strategy has an assigned component to social media for creating and … [Read more...] about 7 Social Media Mistakes Your Content Marketing Strategy Must Avoid
There’s a lot of empty advice when it comes to social media these days. A person who runs a successful Twitter account suddenly feels like they are qualified to offer you tips, as if they know your business better than you do. The truth is, there is no blanket piece of knowledge that will necessarily work for all businesses. You’ll have to do the heavy lifting yourself to determine what to utilize for your company to truly flourish. That said, … [Read more...] about 5 Pieces of Social Media Advice To Ignore