Email marketing continues to be the preferred choice of most marketers even in today's highly competitive digital environment as it provides a unique opportunity to be one-on-one with the customer. Email marketing lands your product or service directly into the customer's inbox. It is more personalized enabling a closer relationship with potential and existing customers keeping them informed about new products and services, any upgrades to their … [Read more...] about Email Marketing for Mobile – Get Personal On the Go!
What is Email Marketing?
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of.
Find Related Articles
You’ve got a growing business, and you’ve managed to drive traffic to your website that successfully converts into sales, but what about the long term-relationship with your customers? Email marketing is an effective way to build strong relationships with your customer base. Not only is this good for your revenue stream, it builds credibility and customer loyalty. Email marketing isn't just for acquiring new customers, it is also for keeping … [Read more...] about Strengthening Customer Relationships Through Email Marketing
A new product launch is an exciting campaign altogether. More often, I have seen business owners beam with pride after a new launch but fail to realize that it’s actually 30% product specifications and 70% efficient marketing that result in a successful new product launch. As a marketer, it is indispensable for you to dive deep into the metrics and find out ways to bond with your customers, one of which is email marketing. Be it any stage - … [Read more...] about Email Marketing Tactics To Nail Your Next Launch
From your amazingly effective inbound marketing site you've built on diip Platform, you've started your blog. The content is great, and it's driving some traffic; but, you need to maintain interest to move those visitors into the client category. An email marketing campaign is the perfect way to do so. It's difficult to collect numbers to physically send your well-constructed emails to, especially if you want those recipients to pay close … [Read more...] about Tips to Increase Your Email Marketing Numbers
Email marketing is still an efficient and effective way to keep your followers in the loop. Sending out regular messages with offers and info will ultimately improve engagement with those that have opted-in. If someone has gone through the trouble of requesting further info from you, the odds are they are serious about doing business. This is why successful email marketing campaigns depend upon you to make it as easy as possible for your … [Read more...] about Email Marketing Tips for Better Click Through Rates