The talent acquisition process for any entrepreneur is hard, but especially so in the world of the marketing agency. The smaller your business, the more risk there is in making new hires, also known as onboarding. It's costly, and you put a lot of trust into someone you barely know. It's especially tough if you haven't exactly found yourself in a leadership position before. Every owner and manager is different, so your onboarding policies are … [Read more...] about Onboarding For a New Marketing Agency
Moderate level articles have been written for marketers who already know the fundamental of digital marketing.
You should have no difficulty to understand the concepts and topics and also to follow best practices, otherwise the Intermediate Level is recommended.
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Anyone savvy in the arena of “new media” will tell you that content is the way to get you found online. We have posted a few articles already on the importance of creating writing and media that’s engaging and meaningful, but the crux of your site must really rely on cornerstone content to take advantage of SEO and lead generation potential. Defining Cornerstone Content Cornerstone content, also referred to as flagship, is basically the elevator … [Read more...] about Creating Cornerstone Content for Inbound Marketing
After losing a sale, Dwight Schrute, famed The Office salesman, said: “they’ll be sorry once this whole Internet fad is over.” That’s not verbatim, but you get the idea that the digital age is not an era; it’s here to stay. With a plethora of available information in just a few clicks - and the therein need for an inbound marketing strategy for your business’ survival - consumer behaviour has completely taken an 180. A changing of the guard is … [Read more...] about How Consumer Behaviour has Transformed in the Digital Age
The term salesman (I would like to use salesperson, but just for the old-time effect, will stick with salesman) brings about old ideas about door to door vacuums, used overpriced cars, and cheap suits. Times have changed however, and now in order to sell, fashion, cars, and swag seem to be the name of the game; but are they really? While cold selling is certainly not off the table, competition has become so high that to make money, you have to … [Read more...] about Inbound Marketing: Underrated Marketing Strategy, or Exaggerated, Overused Term?
Promoting your content on social media is a necessity but time consuming. By this template you can schedule your message based on the best practices timing and promote every single blog 20 times. Many social media tools like Hootsuite accept this template as an imported bulk schedule. Download the Template: Download the Template Instantly! … [Read more...] about Automate your Social Media Marketing – Scheduling Template