On almost all modern websites, there are slider ads, background images, marketing graphics, or any number of other creations to avoid blank space. As page development becomes increasingly inexpensive and user-friendly, designing a website that features movement and rotating hero shots is now the norm. The trend is catching fire between large corporate and small business sites alike. We can see the strategy used here to a medium degree on the … [Read more...] about Effectively Integrating Large, Noticeable Images into Your Website Design
If you just start to learn digital marketing, the Intermediate level articles have been written for you.
You should have no difficulty to understand the concepts and topics and also to follow best practices.
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When brainstorming your inbound marketing strategy, it can feel overwhelming at best, and impossible at worst. Advice regarding designing your plan revolves around appealing to your audience. Simple, yet effective. Put yourself in your consumers’ shoes, and ask yourself – what will convince them to look further into your company? What inbound marketing approach will spark their curiosity, and hopefully, lead to a loyal customer? When Audience … [Read more...] about Inbound Marketing, Different Strokes for Different Folks!
If your company is tempted to buy Likes on Facebook, we’d encourage you to explore all of your options and potentially reconsider. Chances are, all companies have been tempted by this possibility, especially in the beginning stages. But, while it may appear that having as many Likes as possible is the most important part to having a strong social media presence, inbound marketing is about much more than that. Facebook is important, but Likes … [Read more...] about Buying Facebook Likes, Think More Creatively!
It’s no secret that successful marketing is customer-focused; whatever you sell has to satisfy the customer’s needs and desires in concrete ways. It is also important to build solid relationships with your customers, but what about the customers themselves? How does your product influence their lives? Lifestyle marketing is not so much about a product as it is about speaking to consumers’ lifestyles. Whatever product you are selling, it has to … [Read more...] about Utilizing Lifestyle Marketing to Grow Your Business
Whether you’ve got a brand new website, or you’ve had a web presence for some time but would like to do more with it, link building is an effective tool in your online marketing arsenal. If you’re not familiar with link building, it is the practice of getting other websites to have links that take their readers back to your own. When Google notices that your blog or website is getting lots of backlinks (from good sites) it deems your website … [Read more...] about Link Building Strategies for Online Marketing