On almost all modern websites, there are slider ads, background images, marketing graphics, or any number of other creations to avoid blank space. As page development becomes increasingly inexpensive and user-friendly, designing a website that features movement and rotating hero shots is now the norm. The trend is catching fire between large corporate and small business sites alike. We can see the strategy used here to a medium degree on the … [Read more...] about Effectively Integrating Large, Noticeable Images into Your Website Design
Does content come with an expiry date? In this ocean of digital content ruled by SEO, the biggest challenge in content marketing is to produce content that stays relevant for days, months, and years. With the increasing pressure to create fresh SEO-friendly content by the minute, stop and ask - Is this fresh content 'adding value' to the larger content universe of the brand? If someone views the content after five years or even one year, is she … [Read more...] about A Case for SEO-Friendly Content! Future-Proof Your Content Marketing
Since its inception in 2007 on Twitter, the use of hashtags has expanded into the world of Facebook, Instagram, Google+ and other social media networks with tremendous success. From its initial objective to categorize relevant content, it has now blown into a full-fledged social media marketing strategy aimed at improving searchability, trend-spotting and creating and nurturing brand conversations online. Running a hashtag campaign is a … [Read more...] about How to Create an Effective Social Media #Hashtag Campaign
When brainstorming your inbound marketing strategy, it can feel overwhelming at best, and impossible at worst. Advice regarding designing your plan revolves around appealing to your audience. Simple, yet effective. Put yourself in your consumers’ shoes, and ask yourself – what will convince them to look further into your company? What inbound marketing approach will spark their curiosity, and hopefully, lead to a loyal customer? When Audience … [Read more...] about Inbound Marketing, Different Strokes for Different Folks!
If your company is tempted to buy Likes on Facebook, we’d encourage you to explore all of your options and potentially reconsider. Chances are, all companies have been tempted by this possibility, especially in the beginning stages. But, while it may appear that having as many Likes as possible is the most important part to having a strong social media presence, inbound marketing is about much more than that. Facebook is important, but Likes … [Read more...] about Buying Facebook Likes, Think More Creatively!