If your company is tempted to buy Likes on Facebook, we’d encourage you to explore all of your options and potentially reconsider. Chances are, all companies have been tempted by this possibility, especially in the beginning stages. But, while it may appear that having as many Likes as possible is the most important part to having a strong social media presence, inbound marketing is about much more than that. Facebook is important, but Likes aren’t the only important element.
The Gains Must Outweigh The Risks In Social Media Marketing
Paying for likes is not without its benefits – your company will enjoy some immediate perks, like extra visibility. If that’s really, truly, all you need to accomplish, then by all means, go buy those Facebook Likes. But, that’s just not the case for most companies. Facebook likes will come with time, but first you need to build a successful marketing strategy, which can feel overwhelming and sometimes, downright impossible. However, inbound marketing, when applied effectively, promotes your business by attracting customers through the different stages of the “purchase funnel.” In other words, you want to endorse your company through an all-inclusive content marketing strategy, including, but not limited to, social media outlets. Hopefully, when you build up to an enviable online presence, your Facebook page will link to your blog, which will link to your website, which will link to podcasts and other avenues that promote your brand. When you pay for Likes, you will experience increased visibility on your Facebook page. But, those users won’t be loyal to your brand, and the Likes on Facebook won’t translate to use of your other Internet outlets, because those Likes aren’t backed by a genuine interest on the customer’s part. In fact, you may even ward off future potential customers. From a consumer’s perspective, it’s fairly easy to identify when comments are spam or fake. If a person stumbles upon your company’s page and recognizes that there’s no authentic interaction, but rather is comprised of fake comments and Likes, it’s likely they will just close your page out. And, boom, you’ve just lost yourself a potential consumer.
Facebook Likes Are Generic
Along the same lines of working toward an inclusive Internet presence, your inbound marketing strategy needs to be tailored to you and your company. Along with building an online presence, you’re building your audience – hopefully a loyal customer base. Settling for Likes in hopes of boosting your page won’t cut it in terms of your long term goals. Managing an inbound marketing strategy particular to your goals requires more thought than that. It requires search engine optimization, it requires multiple platforms, and each platform needs to make its visitors feel welcome, a difficult task on the Internet where nothing is personalized. Many companies tend to make the same social media mistakes, which is why you should put extra effort toward avoiding common errors. But, that’s the ultimate trick that will set you about from other companies. You need to draw the potential customer in by making them feel that you want them on your page. Only through this strategy of invitation will you build yourself a loyal customer base. Similar to job-seeking advice, you need to set yourself apart from your competitors in a way that feels authentic. Your journey to finding a loyal customer base will be different from someone else’s, and that’s okay.
Think Of The People Who Will Sell their Likes
Are those the people you really need or want engaging with your social media presence, anyway? Those who will fall for the make-cash-quick mentality almost certainly will not have disposable income to invest on your company. They will not have the vision to spend their time with you. They will not have the connections to gain you the crucial visibility you so desperately need. The visibility you’ll enjoy is mute if it’s only your Liker’s equally broke college friends seeing your page. Think critically about who you want your audience to be and go after them – don’t expect your dream consumers to stumble on your page. Acquire some foresight and apply it to your social media strategy.
Buying Likes Is Just One Piece Of The Puzzle
Facebook may appear to be the most crucial aspect of your online marketing strategy, but the truth is, it’s only one piece of the larger social media puzzle. If you focus solely on Facebook Likes, you inevitably ignore the other parts of your inbound marketing plan. As mentioned above, in an ideal world, your Facebook page will link to your blog and other platforms that promote your company. This is coupled with an appreciation that different people consume different types of media. The avid Facebook user may or may not be different from your customer who listens to podcasts. But, all media forms are indisputably related, and watching your Likes climb with no loyalty behind them is similar to using counterfeit money. That fraudulent dollar bill isn’t backed by any other system, so even if it works for a while, it will end up disappointing you in a big way. Navigating Facebook requires an acute sense of awareness of how your page is interacting with all your other media presences. When you buy Facebook Likes, you may wonder why your success isn’t correlating with your new visibility, and the tricky reality of inbound marketing is that true success is more complicated than purely achieving visibility.
You Deserve Better Than Settling For Buying Likes
Facebook is an important tool, to be sure, when used effectively. But, buying Likes is an extraordinarily short-sighted solution. If you are thinking about your future any longer than one or two months down the road, we’d encourage you to reconsider utilizing this method. We appreciate the temptation to fall prey to the trap of buying Likes, but ultimately, it won’t help your business or your social media presence in the way you need or expect it to. Inbound marketing requires a more complicated and intimate understanding of the portals that will bring you business. Buying Likes will appear to initially solve your social media problem, and then betray you by creating new ones.
Your inbound marketing strategy will end up being more complex than just buying Likes on Facebook, unfortunately. Taking the easy route won’t do you or your company any favors in the long run. And, frankly, your company deserves more attention than that. You deserve a personalized plan, tailored specifically to your needs. That kind of inbound marketing strategy will take a little more forethought than finding a few people who need some extra cash, but it will definitely be worth it. What are some more creative ideas that you’ll implement in your social media marketing strategy outside of buying Likes?