Technology may not have the answer to all our problems, but it can certainly help in many areas. Successful marketing is about understanding the customer’s needs and desires, and satisfying them. It is also about building a strong, long-term relationship with your customers. A marketing software won’t automatically do all these things for you, but they can help the process by identifying the problems you need to work on. In some cases, it can also help enhance your customer’s experience. Here are four ways in which software can help your inbound marketing efforts.
1. Keyword Research
If you want to know what customers are looking for, keyword research is one of the best ways to find out. There are various software tools that can help you do this, such as Google Analytics and Google Keywords Planner. It lets you know the most frequently searched keywords and helps you focus your writing on topics that are trending. Even though you might know all the relevant keywords in your field, there might be interesting subtopics that are connected with the keyword. You can also see what trends have taken place over the years, and when certain keywords become popular.
2. Website Analysis
It’s one thing to have a website, but it’s another matter to have a website that actually performs. Google is often used as the benchmark for website performance; any site that performs well is usually reflected in Google’s rankings. You should also look at indicators such as page views, bounce rates, shares, load times and back links from credible sites. Fetch as Google is one resource that helps you to see your website the way Google sees it. Some website analytic tools are free while others have a subscription fee. The ones mentioned here are free tools you can use to learn the process of analyzing your own website.
3. Social Media Following
Your social media following not only helps you to build your brand; it also helps you to see what the consumers are saying. This is important to feed your marketing efforts, because the time and money you invest in social media should not go to waste. What about your competition? Do you know how well you are doing relative to your competitors? Similar to web analytics, there are also tools that help you analyze your social media following as well as that of your competition.
If you are just looking to get your feet wet without committing to anything, Simply Measured is a good software tool to start with. This site gives you free reports on your social media platforms as well as that of your rivals. Another option is Rival IQ, which gives you comprehensive reports on multiple social media platforms. This is a paid service, but it’s worth the investment when you think about the features you can get, such as the tracking of multiple markets or clients and monitoring the best-performing content that is shared either by you or your competitors.
The whole point of inbound marketing is to drive traffic to your website, and that traffic needs to be converted. How do you accomplish this? By ensuring that your customers have a great experience the moment they land on your page. Interaction is crucial, and you can utilize software to ensure that your visitors have the kind of interaction that not only converts them into customers, but loyal customers.
Free or Paid?
Some tools are free to use while others may require a subscription. The best approach is to play around with the free software and see what you can do on your own, and what you would like to do in addition. When you have a better idea of what additional features you would like, you can then think about the type of software that offers these features and how much you want to invest. Alternatively, if you already know what you want you can be prepared to invest in your chosen tool.
Overvieween’s software is certainly worth considering. Not only does it provide an all-in-one platform that allows you to interact with all the stakeholders in your business, it allows you to carry out more effective marketing strategies. You can respond quickly to customers and prospects who have landed on your pages, and get an accurate report on your email marketing efforts.
Software tools can never replace the efforts of the business owner/marketer to provide customer satisfaction and build relationships, but it makes the process much smoother. While you shouldn’t become dependent on these tools, using them effectively can help you get a better idea about your customers (and your competition). This helps you to build an effective and informed marketing strategy that helps your website to not only drive traffic but convert that traffic into sales, all with the intention of building strong relationships with your customer base. So what marketing software tools are you using for your business? There are always new tools coming out, so if you know of any then let us know!