Think of all your inbound marketing activities from generating leads, managing landing pages and social media sites, editorial functions, email marketing, and the most cumbersome of all – analytics and performance tracking. Now think of a one-stop solution software who not only performs all these functions optimally utilising resources such as time, money and effort but also enhances the performance of your inbound marketing with regard to productivity and quality. Wouldn’t that make your life easier?
A digital marketing software such as diip is an intelligent solution for managing your digital marketing activities. As the scale of your projects increase, more and more inbound marketers are using automated software to stay relevant and competitive in the market. Here are some direct and indirect benefits you reap when you invest in an inbound marketing software.
An inbound marketing software increases productivity like no other resource. It considerably cuts down the time and resources required to perform simple as well as complex functions such as scheduling content, lead generation, lead nurturing and analytics. Several of the functions are automated thus freeing up valuable time and effort of your team members to focus on creating cornerstone content.
2. Quality Improvement
A software significantly lowers your marketing spend at the same time improving the overall lead quality. In one of their reports, Forrester notes that companies which excel in nurturing leads can see an increase of up to 50 percent in sales while reducing costs by at least 33 percent.
3. Lead Generation
A good inbound marketing software provides you with sophisticated data and information to establish a relationship, address queries, and make a successful sale. It will give your sales team clear focus of prospects and approach them just when they are looking to make a purchase. As noted by Annuitas Group, businesses that use marketing automation to nurture leads experience a 451% increase in qualified leads.
4. Audience Insights
An efficient inbound marketing software will give you very insightful data about the type of audience engaging with your content. It also provides information about the pieces of content performing extremely well among other important details like time of day, demographics, etc. This is particularly important because sometimes you have a hidden audience, an audience who is not your key target but is showing increasing interest in your content and also share striking similarities as a group in terms of audience characteristics.
5. Personalized messaging
Instead of blasting out emails to your entire audience base, you could choose a selective audience for successful email marketing to achieve better click-through rates. This significantly improves audience engagement and interaction. It also keeps them interested, so when you introduce your product or service to them, they are more willing to listen.
6. Unified Interface
An excellent inbound marketing software has a unified interface for all the diverse functions. A single interface works like a charm for editorial, appointments, landing pages, social media, SEO, emails and forms. This is a huge time saver and makes for an enriched user experience when navigating between and across different functionalities.
7. Error Reduction
An inbound marketing software enables a streamlined and well-managed process. In an event of error or a breakdown in any component of the sales or marketing cycle, it can be tracked easily and rectified immediately saving valuable time and resources. It can bring things under control before any serious damage takes place.
8. Stay updated
The unique functionalities of an inbound marketing software analyzes market trends and your audience’s response to the ever changing market scenario. This helps you to make effective changes in your inbound marketing strategy and stay ahead of the competition. It also allows you sufficient opportunity to adjust to real-time business condition.
9. Up-selling and Cross-selling
Your lead generation exercise generates a detailed record of every stage of the sales journey right from the first time a prospect views a product online, and then follows them through every interaction they have with your product until and after the Purchase. This information can gives you the opportunity to up-sell or cross-sell during and after the purchase has been made. As you constantly stay in touch with your customer and learning their purchase behaviour, you have a better chance of selling additional products.
This is just the beginning. When implemented and managed properly, an inbound marketing software will give you an edge in unique ways specific to your business goals. More and more digital marketers are leaning towards such software for ease of use and efficient returns on investment. The demands of the digital age have increased the pressure on marketers to stay on top of their game while reducing costs. An inbound marketing software is the best answer to meet these demands and to grow successfully in a highly competitive environment. An efficient inbound marketing software such as diip is an important weapon in your armoury. Want to learn about how to choose an inbound marketing software. Click here for our recommendations.